Any strategy that successfully manipulates public opinion is bound to be repeated, and we can now clearly see how the tobacco industry’s playbook is being used to shape the public narrative about COVID-19 and the projected post-COVID era.
In 2011, after many years of raising awareness regarding genetically modified organisms (GMOs) and industrial agriculture, we decided we needed a new game plan. Educating people through our newsletter was great, but we realized the best way to expose Monsanto — a leading GMO advocate and patented seed owner at the time — was to get them to engage directly and ensure national attention.
To that end, Mercola.com funded the signature gathering in California that initiated Proposition 37, the right to know what’s in your food by ensuring proper GMO labeling. We spent more than $1 million for the Prop 37 initiative, plus several million dollars more for GMO labeling initiatives in other U.S. states in the following years.
This initiative forced Monsanto to engage with the public directly to defend their toxic products and dangerous business practices, all while receiving national coverage in the process.